Milwaukee / City as Living Lab (M/CaLL)
M/CaLL ‘Watermarks’ is an initiative to develop an inclusive and urban-scaled vision for the city of Milwaukee, designed to help its citizens better understand their relationships to the water systems and infrastructure that support that support their lives. This is envisioned as a multi-layered framework that can be implemented over time.
The project intention is to develop a dispersed series of projects, designed to engage citizens in varying capacities throughout the city, and in their own communities. Initial project interventions will be strategically embedded into the existing water fabric of the city, as catalysts to incrementally populate the city with further projects by other artists. Furthermore, a series of public programs, citywide initiatives and community events will be developed to further support the creation of a tangible, intimate understanding of and engagement with water.
The overall objective will be to increase water IQ throughout the City of Milwaukee to help create a new public narrative around water where citizens recognize water as resource and responsibility, vital to life as well as general well-being across the region.